Success in today’s changing market conditions is about being able to tap into the most important channel – Word of Mouth. We need to create and curate ideas people care enough about to talk about with friends and family because 90% of all conversations about brands are driven by real-world conversations.
Talking is like proof because our beliefs are validated through conversations with people we trust. Over time, talking becomes truth. Talking takes a brand from a product or service to a trusted icon.
WHAT WE BELIEVE
- Sophisticated mass marketing with scale and reach drives popularity, which drives growth in market share.
- Organising Ideas enable brands to be responsive and drive a curated brand voice and experience.
- Word of Mouth is the most important channel.
- Cultural and Human insights linked to a Brand truth drive relevance.
Be Bold, live Fearlessly, have Fun.