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We used Google Adwords to create a real-time fire alert network to help save lives

OVERVIEW

Working in partnership with our sister agencies, Columbus and Dentsu-X, we turned Google Adwords into a real-time alert network that served accurate, geographically-relevant fire risk alerts. The tone and content of the messaging changed with the threat level, and clear action was proposed to minimize risk. 520,000 unique ‘Alert Ads’ were generated in bushfire season during 2017 with 1 in 2 Victorians clicking on an ‘Alert Ad.’

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Using Snapchat as a tool to track down missing persons

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Inspiring a new attitude towards premmie babies

CONTACT