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We helped the families of premmie babies transform their approach to sharing the good news

OVERVIEW

Parents love sharing pictures of their newborns on social media, unless the baby comes prematurely. Working under the organising idea ‘perfect is what you make it’ we created Premmie Proud. A partnership with Miracle Babies Foundation and the world’s No. 1 baby photo sharing app, so that new premmie parents could proudly share their little miracles.

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A simple promotion that became international news

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Transforming a small brief into a big opportunity

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