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We created a brand experience as unique as you are

OVERVIEW

We were charged with rebuilding an emotional and social connection with customers and increasing foot traffic for Chadstone in a unique and memorable way.

In response, we built 'The Tailor Made Store'; one that collected data from individual customers and, via an algorithm, allowed stagehands to quickly transform the store itself, delivering a truly personalized experience. Supported by social media, OOH, local press, earned media and online video the Tailor Made Store re-energised the Chadstone brand creating a 600% increase in social media engagement, 30% increase in foot traffic and a 18% increase in total sales centre-wide.

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A simple promotion that became international news

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Inspiring a new attitude towards premmie babies

CONTACT