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Turning Snapchat into a tool to prevent Queensland's youth from disappearing

OVERVIEW

The ‘Disappearing Persons’ campaign transformed the way Queensland Police protect missing persons in their vast state.

Together with the behaviour change team at Cox Inall Change, BWM Dentsu created a new tool to help Queensland police find missing persons, with the general public playing a vital role. Harnessing the power and impermanence of Snapchat to create fresh urgency around images of missing teenagers. At time of writing, 94% of alerts have assisted in a missing person being found.

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Transforming a small brief into a big opportunity

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Using Google AdWords as a real-time fire alert network

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