A simple promotion that became international news
Australia is at the top of Americans’ bucket list, but Qantas was struggling to get them Down Under. Using the generosity of spirit inherent in Qantas’s organising idea, ‘The Spirit of Australia’, we thought about how we could make it easier for Americans to make the trip.
After a little digging, we uncovered a unique problem – 3 out of 5 Americans don’t have a passport.
So we gave them one.